Pureis becomes first in the world to receive dual validation from European Food Safety Authority and Food Standards Agency U

CBD brand Pureis, founded by award winning businessman woman and Irish Dragons’ Den star Lady Chanelle McCoy and Co-Founder Caroline Glynn, has become the first CBD company in the world to receive a Validated Novel Food Application from European Food Safety Authority (EFSA) and the Food Standards Agency UK (FSA).

Over the course of 18 months and £1.5 in million investment, Pureis, which is stocked across many pharmacies including Boots and Holland & Barrett stores, completed a full suite of clinical studies in the UK & Irish market to meet and satisfy the EFSA and FSA UK when CBD was classed as a ‘novel food’. This makes it the first food supplement in the world that has been clinically proven to be safe.

View the full article from B Daily here

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