Dragon’s Den star’s CBD brand nets regulatory validation as it expands amid sector boom

Pureis, a brand founded by Irish Dragons’ Den star Chanelle McCoy, has become one of the first CBD firms to secure validation from both the UK and EU food safety regulators for its products – and they are set to roll out further across the UK.

CBD stands for cannabidiol, the non-psychoative compound in cannabis plants. It is used medicinally to treat conditions including insomnia.

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