
As authorities prepare to introduce regulations to the CBD market, meet Pureis® CBD, the 1st CBD company to receive a Validated Novel Food Application from European Food Safety Authority (EFSA) and the Food Standards Agency UK (FSA).
The Food Standards Agency UK has given CBD companies a deadline 31st March 2021 to have a validated Novel Food License application submitted. CBD brands without a validated application will be removed from the UK market.
The purpose of the Novel Food application is to ensure safety by way of clinical studies and compliance within the CBD industry so consumers can have access to safe CBD and purchase products with confidence.
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