Dragon’s CBD brand secures dual validation

A CBD brand co-founded by Irish Dragons’ Den star Lady Chanelle McCoy, has secured dual validation from European Food Safety Authority and Food Standards Agency UK.

Pureis Ultra Pure CBD is stocked in selected pharmacies, as well as the likes of Boots and Holland & Barrett.

Over the course of 18 months and £1.5m in investment, the brand has undergone a full suite of clinical studies in the UK and Irish market to meet and satisfy the EFSA and FSA UK when CBD was classed as a ‘novel food’.

View the full article from Insider Media here

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