
The Dragon’s Den investor has spent more than five years and €1.5million creating Pureis CBD which she says will improve everything from how we sleep to coping with anxiety and joint pain.
She told the Irish Sun: “The holy grail is for a CBD company to get the novel food licence, we’re all chasing it. This is not like launching a bottle of wine in the wine category. It’s like launching a whole new category called wine.”
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