The brand makes “ultra-pure” cannabidiol food supplements helping the stomach and the gut, which just launched in UK stores including Boots and Holland & Barrett.

Pureis, a brand founded by Irish Dragons’ Den star Chanelle McCoy, has become one of the first CBD firms to secure validation from both the UK and EU food safety regulators for its products – and they are set to roll out further across the UK.

CBD stands for cannabidiol, the non-psychoative compound in cannabis plants. It is used medicinally to treat conditions including insomnia.

Bank of America Merrill Lynch has estimated the global consumer market for CBD is set to reach a value of around $39 billion by 2032, and McCoy’s company is one of the brands competing for consumers’ attention as the space heats up on both sides of the Atlantic.

View the full article from The Standard here

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